The line's website was launched by DeFranco in , two years before DeFranco launched a YouTube channel based on the clothing line. Reviews submitted cover movies, video games, and technology. SourceFed The three original hosts of SourceFed left to right: The video's thumbnail image was what the title described, except that the image only flashed for a split second. Philly D, his second channel, was initially used for behind-the-scenes for his main series, but now it serves as a channel where DeFranco vlogs about life events, such as announcing his first child's then-upcoming birth. Viewers of DeFranco's content can donate money and receive extra incentives.