In most cases, the CPA cost per action model is preferred by both dating sites and affiliates, but sometimes CPC cost per click can work as well. Dating sites can either host the event themselves and sell event tickets online to site members or partner with local networking organizations and local restaurants or venues. If your dating site is niche, consider working with affiliates that cater to that niche. If you choose to go this route, be sure your payment gateway can tokenize and store card data for repeat purchases; your users will not want to re-enter their payment information for each transaction. Freemium Some sites, especially niche dating sites, choose to let users sign up and use their product for free. Premium Content or Add-on Features Some sites give users access to basic site features and offer access to extra tools or content for a small fee. There is no one-size-fits-all answer.